37# - Why I’m No Longer Only Working with Asian Women — and Why It Might Be Time to Rethink Your Niche Too

Hi, my angels a welcome back to the show and today's episode feels really, really, really big. And it's the first time I'm actually announcing this fully, publicly. So this is why it feels like a really, really big deal. And I really wanted to do a podcast episode on this because I feel like this is gonna help you.

So much if you are working within the Asian market, thinking of working within the Asian market or just do you generally work with all, all kinds of people? I think this episode is gonna be really, really valuable. So let's get into it. But before we do. I want to personally invite you to my free online masterclass series that I'm actually hosting at the end of the month in October.

So if you are someone who is really looking to scale her business, you've got clients, things are going good in your business, but you know there's something missing and you keep hitting this invisible ceiling in business. Then this is gonna be the workshop series for you. I'm gonna be talking about real practical strategies of scaling.

I've never actually shared my launch scaling strategies before anywhere, so I'm gonna actually be sharing this in the masterclass series along with how to actually release your subconscious blocks. We are gonna have some live, live, kind of subconscious sessions. It's gonna be. Absolutely amazing is three days limited time replays will also be available and it's gonna be at 8:00 PM every night.

So if you are looking to scale your business, you wanna release those subconscious blocks, you wanna get through part through that in invisible ceiling, then this is gonna be for you. So do head to the show notes. We've popped the link there. It's totally free. Or find me on Instagram, I'm on Sean Kyra mentor, and you can sign up there, you can just drop me a dm.

So let's get into it. For this week, so for almost a decade. I've proudly served Asian women in business, and the Asian market, so to speak. So first through my obviously luxury Asian wedding planning business that I used to have, and I think this is what really sets me apart as like a business mentor.

And I'm not here to like toot my horn, but I so am, I actually had a really successful luxury Asian wedding planning business, and we shut it down just before it hit six figures, and that was a real conscious decision from me. But I've always done really, really well in the Asian market, so that business.

Close to hitting six figures, closed it down. Then obviously my mentorship business, we've generated over 1 million pounds in online sales and I've really helped women, you know, really unlock their mindset, really unlock their subconscious blocks and build these incredible brands. and it's been an absolutely amazing journey.

t if I could just get to like: 1000

A brand really that I've built that's deeply rooted in community culture and transformation. It's been, it's been a journey and it has absolutely been incredible. But earlier this year, something really shifted a simple question from someone new on my team said. Can you only speak to Asian women if a brand or company reaches out?

And that question, I remember we were sat in, the landmark in London. We just had this new amazing team member join. We were doing a VIP day together. She was getting to know my brand. And it just made really, like, made me realize that. How much I've evolved and how much my message has expanded and how ready I am to take my work global.

And I'm gonna be breaking this down in the episode, but in this episode, I'm really sharing why I've chosen. To stop focusing solely on Asian women, which this, what this means for my mission and the bigger vision of where I'm heading to. Oh my God, I said it out loud, so let's get into it. So as you guys know, like I said, the last 10 years have just been absolutely incredible.

I've mentored hundreds, if not thousands of Asian female entrepreneurs. It's a space that I've loved. One that served me incredibly well without the cliques. If you've been following my brand for a while, you know that I don't hang around with the kind of, you know, the typical Asian cliques, the typical Asian networking events.

That's just not me. That's not who I am, and I will never be that person, and I think the business has done so well. even in, you know, recessions, even in uncertain climates, even in the energy crisis, even in the cost of living crisis, like, you know, it's incredible. In the last week I've had a, another client resign with me.

well between like, so sort of: 2019

Sell services, you know, really struggled to sell high ticket offerings. But I'm really blessed and really grateful that I've done the work to always evolve. I don't think that I've got some sort of magic formula. I just love evolving. I love testing out new strategies. Well, there sometimes can be really painful.

and that's why I think the secret to our success has been like, I've got a bigger business than. People that have got like huge podcasts, have got 200,000 followers and they're not even hitting six figures. Like it's completely wild. Right? So I've seen firsthand the beauty, resilience, and power of Asian women, but I've also seen the patterns, the money blocks, the over responsibility and the fear of taking up space.

And I've devoted years to help helping Asian men, women move through them. So when someone earlier on in, on my team said, you know what? If a company or brand reaches out, can you only speak to Asian women? Women? What she basically meant was. Do you only just work with Asian women? I remember I was at my retreat in June this year and one of my clients, Taz, shout out to Taz, absolutely love you.

she said to me that she had a friend who was an Asian and she wanted to work with me 'cause Taz had said amazing things about me. But she said, oh, but she only works with Asian people. And that was when the penny just really dropped for me because I was like, I'm actually. Losing out on business and I'm actually gonna be losing out.

And I probably have lost out on opportunities because I just saved the Asian audience. And that really, that question really opened a floodgate for me of reflection. and I think that I just started, and this was back in February and I started to really think about it. I also started to think about how when I've invested high level, you know, when I invest in mentorship.

masterminds, programs like events, there's hardly any Asian women in the room. And of course you could say, oh, that's because you know you haven't got similar interests. That's why you're not in the same rooms. But then I've also never seen, like when I'm following kind of people in the industry, like white coaches or white mentors, I never see testimonials from Asian women who have completely smashed it.

So it made me question, why is that? Like why is that happening? And it can be twofold. It could be that they're not sharing their testimonials. It could be that. We are not, we haven't got similar interests, so we we're not in the same rooms. But it also could be, and probably what likely it is, is that Asian women aren't investing at that level, or they're not being spoken to in a way that reaches them.

Right. And I know from being an Asian woman mentoring Asian women, I do believe, and please don't counsel me for saying this, but I do believe that Asian women have more subconscious blocks. More money blocks, often rooted in cultural conditioning and generational trauma. And while my mission started with helping them rise, helping them overcome blocks, helping them create amazing brands, helping them like book premium clients and scale, I can't be the one to heal every woman Asian woman's block.

Like, I can't be the one to do that and I can't have that responsibility anymore. And I think this all started with responsibility when I started my business. Like I was like, I'm gonna be the one that like, you know, heals all Asian women. And I know this might sound a bit mean and I really don't want it to, but we all, you know, if you are listening to this, you all know people like this, some Asian women or, or some women.

Don't want to heal. They want to stay stuck. They want to be blocked. They want to be in victim. They don't wanna do anything. They don't wanna invest. You know, these are, you know, people that. We call them time wasters. And they really are. They really are. And I, I don't mean to be mean, but if you are constantly stuck, if you're constantly not doing anything about your money mindset, if you're constantly broke on a mindset level, a spiritual level, a soul level, if you're constantly in victim mindset.

Who wants to work with those clients? No one. Right. and it's not, you know, I don't wanna be the person that heals everyone that is responsible for healing all Asian women. And I absolutely love Asian women. And of course I'll continue working with them. Of course, I will. The only ones that are ready to do the work and that are ready to invest and that are ready to take radical responsibility for their life, because that's what it takes to build a successful business.

So therefore, my purpose has really expanded. And also, I really wanted to preface this by saying that this is what I've realized about the industry. Right. I know I just mentioned that about. Asian women that are the ones that are constantly stuck or all women, to be honest. But the truth actually is Asian people and Asian women do buy, like I've seen that time and time and time again in my business.

Like, you know, this year we, we had an amazing launch in June. I've done a podcast episode on that a couple of weeks ago, and most women that I've worked with this year, Asian women. They've paid in full invested courageously and risen powerfully. You know, just on Saturday I have a membership, which is 44 pounds a month, and on Saturday I was at the hair salon and someone paid in full 440, I think it's 440 or 470 for the year.

No payment plan because it's, it's those people that I speak to actually who do wanna do the work. And they're the ones who do invest. So I, I don't buy into this notion that Asian people or Asian women don't buy. They definitely do. But having said that, many are still cautious. And the dp, the deeper issue isn't willingness, it's safety, it's conditioning, and it's subconscious programming.

So. If I only stay in that lane, and if I feel like I'm speaking to you as well, if you are in a market which is just speaking to Asian women constantly, you limit your own brand and impact, you limit your own brand and impact. Because I've always said our mission is to rise higher, not stay safe. In the same spaces we started in.

So it really comes down to, do you think that by just serving, forget about the Asian market, a specific set market is limiting your brand and impact. Now, lots of people have tried to talk me out of this. I was speaking to a branding expert a couple of months ago. She was saying, don't do it. my mentor has sometimes reflected to me, maybe I shouldn't do it, but.

It's not that I'm gonna stop speaking to Asian women, it's that I'm gonna be speaking to all women, ambitious, soulful, self-aware women who are ready to scale with strategy and subconscious mastery. So what does this actually mean now? Because this is a very, very big shift and it's a, it's a bit of a challenge in my business, and I think that if you are thinking about this.

I would definitely be looking at your market, so if you feel like. You are in an Asian market and people just aren't buying, like not buying at all or buying, but not buying at the rate that you would like them to. There's a couple of reasons why that could be happening. Obviously it could be your own mindset if you believe that no one buys, no one buys, but it could be a broader issue such as branding, such as messaging and positioning.

that's normally the three key things. It , comes down to, from a marketing perspective. So in terms of my bigger shift and , what actually I'm gonna be doing moving forward to move into the like non-Asian market is that our content, visuals and language will be more inclusive. So that will be on my website, that will be on my Instagram.

That will be, at my event. the events speak a lineup. For our event in February, which by the way guys, so many of you have booked tickets, so I can't wait to see that. if you want more information that it's in the show notes, but what you'll see is more white and mixed heritage women represented.

at our event as well. So that's gonna be really important. And we've actually got a, I've actually mapped out a full strategy, on how to actually do this. There's, there's gonna be so many moving parts, and I think this is something that I'm gonna be really offering to, like clients who wanna work with me as well.

Like how do they actually move away from a specific market to go into another market to be more successful and earn more money, which I'm really excited about. So if that speaks to you, do let me know. And it doesn't mean that I'm walking away from the Asian community. I will always champion them. Of course, I'm Asian myself, but now my focus is a lot broader.

And I have actually in the past, worked with quite a few white women. There's been a, what, a few white women in my, mastermind in my wedding planning course and also in. at my events, and I've mentored one or two as well, which has been amazing. So I am really here to help any woman who's ready to lead, lead rise, and rewire her conscious for success.

And, and I, as I said before, I think I really sat with this. Decision for a few months. And I think that if you are sitting with this or if this is coming up for you, then you should definitely explore it. I mean, a couple of years ago, my husband actually said to me that, oh, I think you should, you know, not just serve the Asian market.

And at the time I was like, no, that's like my niche. Like that's my thing. It definitely works.and I didn't do it, but it was only the shift we've seen over the last few years. Is, is That's the reason why, because I do want to do more speaking engagements. Obviously, you know, I, I feel so happy that I get incredible, feedback on my speaking engagements, but I do wanna more do more speaking engagements.

I do want to be more active on LinkedIn. I wanna do so much more with the brand, but I feel like this thing was just holding me back because, you know. It's like if I can't speak to all women and I'm only speaking to Asian women, I feel like I am limiting myself. And then sometimes I do think if I was like originally.

Didn't start off in that niche, like what would've happened? I probably would have a bigger business right now. And I think this was also another, a big tipping point for me because I obviously joined like a few free master classes, like if they're being held by kind of seven, eight figure entrepreneurs.

I've joined them in the past and honestly like some of the curriculum. Was like so bad. Even like on the free masterclasses, like there was hardly any detail. It was so like, it was such basic stuff. And I know if you come into my masterclasses, whether you experience my masterclasses or these podcasts, like they're so detailed.

Anyone that's ever like. Been on my free masterclass always says to me, oh my God, this is so much better than some of the stuff I've paid for. I know my courses, like my mastermind, the curriculum, like my one-to-one clients have access to like it's high level detail. You are not getting like wishy-washy stuff.

And I, I really sat with it and I thought, oh my God, like. I could be making so much more money. And I think that's what it comes down to as well. Like not the only thing, but I think, you know, I wanna be really honest on this podcast. We are in business to make money. Obviously we are here to create an impact.

But income is also so, so important, and I don't want anyone here to feel like they're capped because. They're only like operating in a cer certain market and they feel like it's not working for them. You know, I think that's really, really important. And I think that this decision wasn't just about strategy, it was more about alignment.

and for me, I, I said this to like my coach and another branding lady. I said like. My purpose here isn't to heal all Asian women. It's here to show them what's possible by being an example. And I think that I can be an example by not just focusing on a, the Asian market, and it's, it feels really, really exciting, I must say.

I'm someone who grew up with a lot of white friends. obviously had a lot of Asian friends at uni. You know, I love, I'm obviously gonna continue working with Asian women. I'm naturally gonna attract more Asian women. I know that because I'm Asian myself. but my work isn't about carrying the collective pain of culture.

It's by leading, by embodiment, by expanding what's possible for all women while still honoring where I come from, you know? So what's next? God, so much. So much. So you've probably seen already that the podcast cover has changed. The name is Now She who Becomes, which is, feels very aligned, feels very expansive.

obviously we've taken out the word agent, Mont entrepreneur. By the time you get this podcast on Wednesday, my podcast editor would've edited everything. It's. Brand new music, which is in line with the brand and obviously the name, which is very exciting. And you know, if you are a non-Asian, person listening to this, welcome to the podcast.

I'm so excited to serve all women now. and I think that the podcast is also gonna evolve, like. We have been speaking a little bit about culture. I'll always talk about cultural conditioning. That's a big thing for me. But we are also gonna be going on to like global conversations around success, identity, subconscious, and expansion.

But the mission stays the same to empower women to outgrow the story that they were given. But now the story just reaches further, so. Just some action steps for you and, and a closing reflection, which I always think is really important. If you listen to my podcast episodes, I want them to be actionable for you.

If this resonated with you, I want you to think about are you a coach or service provider working with an niche audience? And I want you to reflect on, is your niche still aligned with your next level? Are you hiding behind a niche that feels safe or you're ready to step into the full power of your work?

And remember, evolving your audience doesn't mean you are abandoning where you started. It means you are growing beyond it and bringing others with you. And I think this is like a big thing for me. I felt like I was like abandoning my audience. I was like thinking that I'm like too good for them. And these thoughts were coming up in my mind and, and I think the other thing I think is so important, which I just spoke to a second ago.

Is, are you hiding behind a niche that feels safe? Like the Asian market feels so safe for me? So safe. It's like my comfort zone. It's like where I, it's my bread and butter. It's where I've been. But actually in order for you to evolve and grow, and if you listen to this podcast, you want to do that. You have to step outside your comfort zone.

This is what I preach 24 7. Nothing great ever happens inside of your comfort zone, so you have to step out of it and your ego will try and sabotage, you know? You know, my ego came up, oh, Sean, don't change what's working. You know, like. What if your Asian audience don't accept like white speakers? What if they don't accept, but it's like, but it's what I want, and this is what I really wanna challenge you in your business, is like, what do you want?

What feels aligned? And it might not even be about a niche. It might be the way you structured your services, the way you deliver your services, or the way you actually, You know, the times of year you work, the working hours, you've got the content platform that you use. Like what is feeling in alignment?

nd I think for me, going into: 2026

Now, I think I always say this to my clients as well, is when you raise your prices as well, there's always that in-between period that can be a little bit sticky where you feel like, oh my God, like you are kind of like. In the new identity, but you still kind of got your foot in the old identity and that it's that middle space, that's where you've gotta hold your nerve.

Like I'm in that middle space right now. Obviously, we've got a strategy behind how we are gonna be expanding our market, expanding our niche, but actually, it's gonna be, it's, there's gonna be times when it's gonna be a bit sticky and, and that's okay. So I wanna remind you that it might not be easy, like business never is.

Like, you know, people that are saying, well, you can stick pina coladas 24 7 and have stripes coming in. Yeah, you absolutely can. I've been there myself, but it requires work. So that's gonna be really important. So this new chapter is really about expansion energetically, strategically, and collectively. And it's really about creating spaces where all women feel represented, seen, and safe to rise.

Because when one woman rises, she doesn't just rise for herself. She shows. Others, what is actually possible for them. So I hope this podcast episode really resonated with you. I feel really good sharing this with my podcast community. And yeah, I'd love to hear your comments. Like sometimes when I'm doing these solo episodes from home feels like I'm just kind of speaking into, the ether.

Please, please drop me a DM on Instagram, Sean dot Kara Do mentor. My link is also in the show notes. I would absolutely love to chat to you over there. Please do let me know if it landed for you, and please do also let me know if you're gonna be changing your niche as well. I wanna be really clear. I love and adore this community.

I love and adore, you know, all Asian women, whether you've worked with me or not, but it's time for that change and I'm really, really excited and who knows, I might change my mind, but. I have to pursue it, and I'm really excited for that. And business is all about letting things go that don't serve you and that aren't in alignment.

So thank you so much guys for listening to this week's podcast episode, and I would absolutely love to see you in my free masterclass series. How to scale successfully by releasing the subconscious blocks and fusing it with a business strategy that works. There will be limited time replay, so you can absolutely catch up.

My master classes are off the charts, so do head to the show notes. To register for free or you can drop me a dm, on Instagram, and it's also gonna be in my bio as well, so you can go and register that. I can't wait to see that. I can't wait to continue to show up and serve you, and yet I will speak to you.